Gilda's Club NYC is a free cancer support community founded in remembrance of SNL star Gilda Radner. Our team was tasked with revamping Gilda's Club's online presence and connecting those touched by cancer with G.C. resources.
Our strategy involved creating posts that fit into one of five content categories. Each serves a separate purpose, but every post ties back to our greater campaign idea above: Cancer isn't exclusive, so neither is Gilda's Club. The posts below show our strategy in action.
Our door is always open. Anyone who's been affected by cancer is already a part of Gilda's Club – a free cancer support resource. #GildasClubNYC
